Turning complex into simple. Everything we do at BERNINA is dedicated to the success of our dealer network. BERNINA of America develops a multitude of programs and initiatives to help our dealers better sell our products. The BERNINA Dealer Planning Guide (DPG), an inter-departmental collaboration, was created to effectively communicate the current programs as well as new products available to our dealers. The DPG is distributed bi-annually and serves as a quick reference for dealers to learn about our initiatives six months in advance of launch giving our dealers adequate time to execute the programs in store.