If you want it to sell, make it special. To help stimulate sales of an existing product, BERNINA will re-launch certain models as special editions. Often times these special editions are outfitted with a colorful faceplate and new accessory package. With the launch of the BERNINA 350 SE Best Friend, we wanted to do more than design a sewing machine with a beautiful faceplate. This year, we wanted to do something different. Something meaningful. Something that makes a difference. In 2015, we introduced a machine with a cause. With each model sold, a portion of proceeds were donated to the Pet Finder Organization.